Casecoash

Interview preparation platform
BRANDING  |  DESIGN SYSTEM  |  PRODUCT  |  WEBSITE
Stead group

Project Summary

SERVICES / DELIVERABLES
  • — Branding identity
  • — Design system
  • — Product design
  • — Website design
  • — Iconography
  • — Illustrations
HEADQUATERS

Singapore

Casecoach is the market leading E-learning toolkit preparing users for all aspects of consulting interviews, helping you succeed in institutions such as McKinsey, BCG and Bain with tons of courses, drills & personalized coaching.

THE STORY

CaseCoach was founded by Enguerran Loos. Enguerran is a former Engagement Manager at McKinsey & Company's Boston office and an MBA graduate from Columbia Business School. When Enguerran decided to build a platform that could benefit thousands of students, he needed a partner that could build a product that supports his mission.

THE SOLUTION

Stead designed Casecoach’s product and website from scratch. Enguerran’s consistent communication with us helped us collaborate and develop a product crafted towards user needs and pain points.

The challenges

Stead group

Creating an e-learning platform with great UX confronted us with extraordinary challenges. Designing a product that would retain user engagement & have accessibility was a key issue we had to overcome.

Stead group

Design system

Stead group

Ui/ux exploration

Stead group

The designs imply the atomic values of Casecoach - accessible & progressive. The interface is designed from a perspective to build trust and reduce drop off rates amongst users. To ensure scalability within multiple platforms, we developed a complete system.

Stead group
Stead group

Casecoach created a revolutionary approach to building mobile apps. Cutting the cost of native app development by 80% or more.
Enguerran Loos
Enguerran Loos
Founder & CEO at Casecoach

Ui elements

Stead group

Website design

We carefully crafted the website to convey the value proposition of Casecoach and help customers move around the site with easy and convenient navigation. Content for each page was designed to build trust & credibility.
Stead group

Dashboard

Stead group

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