Puretax

Modern accounting firm for venture-backed startups.

Stead group

Puretax is a modern accounting firm for venture-scale startups that combines technology with human expertise to deliver an accounting experience that is fast, accurate and actionable. It has become a trusted business advisor for founders.

The story

Puretax had ambitious plans to develop a bespoke accounting software solution with a wide range of sophisticated management and tax features. Thanks to the caliber of our skills and previous experience in developing for enterprise-scale projects, Puretax handpicked Stead technology as their design partner.

Solution

We worked in partnership with Puretax, building out an advanced accounting solution with a far reaching spectrum of capabilities. We were able to deliver a robust, highly functional application software.

SERVICES / DELIVERABLES
  • — Branding identity
  • — Design system
  • — Product design
  • — Iconography
  • — Illustrations
  • — Mobile app design
TIMELINE

— Jan 2020 - Dec 2023

The challenge

Puretax needed a design partner to support them in overhauling a complex product into an easily navigable interface. It was imperative to craft an outstanding digital experience for its users.

Stead group
Stead group

Branding case

Stead group

Design system

Stead group

Experience everything

The accounting application we helped create comprised a stunning new look to the system that matched current standards of interface design and a visual identity that is in sync throughout.

Stead group
Stead group

UI elements for seamless experiences

Stead group

Expert user interfaces for web applications

Plenty of icons, aesthetic hues and spruced up letterings all came together to submerge the user to Wonso’s application.

Stead group
Stead group
Stead group
Stead group

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