Puretax

Modern Accounting Platform
BRANDING  |  DESIGN  |  PRODUCT  |  WEBSITE
Stead group

Project Summary

SERVICES / DELIVERABLES
  • — Branding identity
  • — Design system
  • — Product design
  • — Website design
  • — Iconography
  • — Illustrations
HEADQUATERS

Silicon Valley, United States

Puretax is a modern accounting firm for venture-scale startups that combines technology with human expertise to deliver an accounting experience that is fast, accurate and actionable. It has become a trusted business advisor for founders.

THE STORY

Puretax had ambitious plans to develop a bespoke accounting software solution with a wide range of sophisticated management and tax features. Thanks to the caliber of our skills and previous experience in developing for enterprise-scale projects, Puretax handpicked Stead technology as their design partner.

THE SOLUTION

We worked in partnership with Puretax, building out an advanced accounting solution with a far reaching spectrum of capabilities. We were able to deliver a robust, highly functional application software.

The challenges

Stead group

Puretax needed a design partner to support them in overhauling a complex product into an easily navigable interface. It was imperative to craft an outstanding digital experience for its users.

Stead group

Branding case

Stead group

Design system

Stead group

Ui/ux exploration

The accounting application we helped create comprised a stunning new look to the system that matched current standards of interface design and a visual identity that is in sync throughout.

Stead group
Stead group
Stead group

Ui
elements

Stead group

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