Taygo

The next generation CRM platform for mortgage operations and client communication

Stead group

Taygo is the number one mortgage operation dashboard to unify integrations and user experience in one place for loan officers and operation staff, for 50% higher productivity and save time.

The story

Taygo’s existing brand was selling them short and the company was looking for a fresh perspective on their outdated branding and product. The organization wanted to bring to the fore a sense of warmth & connection to their customers. Functionally, they needed a more cohesive experience across their product & website.

Solution

We refreshed Taygo’s brand with an updated design system and refurbished their product with a clean UI design and a website.

SERVICES / DELIVERABLES
  • — Branding identity
  • — Design system
  • — Product design
  • — Website design
  • — Iconography
  • — Illustrations
TIMELINE

— February 2022

The challenges

Stead group

The challenge was to craft a vibrant universe that revolves around Taygo’s product, employing a fusion of colors, patterns, and bespoke illustrations.

Stead group

Branding case

Stead group
The team’s top-notch output and professionalism proved that they were the right partner for the project. Stead’s co-founder was closely involved and attentive. Their outstanding customer service has set them up for future engagements.
Sepi Ghajar
Sepi Ghajar
Co-Founder & CEO at Taygo

Unified design framework

Stead group

UI/UX exploration

At Taygo, you will not find the boring and corporate ethics that we often see on many similar web apps. The application continues to receive high marks for its unique approach and presentation of information

Stead group
Stead group
Stead group
Stead group
Stead group
Stead group

Enhancing UX with refined UI components

Stead group

Website design

Stead group

Illustration

Stead group

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