Taygo

CRM for Mortgage Lenders

BRANDING | DESIGN | PRODUCT | WEBSITE

Project Summary

SERVICES / DELIVERABLES

— Branding identity
— Design system
— Product design
— Website design
— Iconography
— Illustrations

HEADQUATERS

Silicon Valley, United States

Taygo is the number one mortgage operation dashboard to unify integrations and user experience in one place for loan officers and operation staff, for 50% higher productivity and save time.

THE STORY

Taygo’s existing brand was selling them short and the company was looking for a fresh perspective on their outdated branding and product. The organization wanted to bring to the fore a sense of warmth & connection to their customers. Functionally, they needed a more cohesive experience across their product & website.

THE SOLUTION

We refreshed Taygo’s brand with an updated design system and refurbished their product with a clean UI design and a website that told their story well.

The challenges

The challenge was to craft a vibrant universe that revolves around Taygo’s product, employing a fusion of colors, patterns, and bespoke illustrations.

Branding case

The team’s top-notch output and professionalism proved that they were the right partner for the project. Stead’s co-founder was closely involved and attentive. Their outstanding customer service has set them up for future engagements.

Sepi Ghajar

Co-Founder & CEO at Taygo

Design system

Ui/ux exploration

At Taygo, you will not find the boring and corporate ethics that we often see on many similar web apps. The application continues to receive high marks for its unique approach and presentation of information

Ui
elements

Website design

By seamlessly blending abstracted product-skeletons with engaging illustrations, Taygo’s product is presented in a visually compelling and dynamic manner.